Twitter 101 with Jean Pickering, The Tektite Group

Set up a Twitter account and learn, why, how and what to tweet.

Presented by: Jean Pickering, President & Social Media Director, The Tektite Group, LLC

The Twitter 101 workshop is the fifth in the series of workshops. The topics in this workshop are personal Twitter (what & why), configuring your Twitter account, branding your Twitter account, locating followers, getting followers, appropriate & inappropriate tweets and locating sources of material for appropriate tweets. Time permitting; we will also discuss some third party Twitter tools.
Please bring anything that will help you set up your Twitter account. This might include; your current resume, a professional headshot, a list of people you know that have Twitter accounts, a list of blogs and websites that contains content related to your brand message.
At the end of this workshop, you will be able to

:
 Configure and brand your Twitter account
 Find and get followers
 Post appropriate tweets
 Find sources of appropriate content for your brand
The Take-Aways for this workshop are:
 An branded Twitter account
 Connections to all of the people in the workshop
 A list of branded tweets which will get your started tweeting

Jean Pickering our instructor

Jean Pickering has been in the IT consulting business for 25 years. Prior to become a software consultant, Jean was a high school special education teach and was responsible for developing several training programs for both her school district and non-profit organizations. Since becoming a software consultant, Jean has always worked with cutting edge technology. Besides being the President of The Tektite Group, LLC, she also runs the BNC IT Group which is a group of IT Professionals in the Chicagoland area. Her company, The Tektite Group, LLC, works with small businesses, entrepreneurs, start-ups, and non-profits to help them learn how to manage their brand on the internet. The Tektite Group’s goal is to empower their clients by demystifying technology. Due to Jean’s success at marketing her personal and company brand, the “buzz” about Jean and The Tektite Group is growing.

Most recently, The Tektite Group has become one of the leading IT consulting companies that help companies and individuals develop and implement their branding strategy for the internet. This is done via workshops, seminars, one-on-one consulting, website design & development, search engine analysis, and development of and implementation of social media marketing campaigns. The factor that distinguishes The Tektite Group from PR & Marketing Firms is the fact that The Tektite Group approaches social media and branding from a technical perspective.